Improving Email Deliverability and Domain Reputation with DMARC
DMARC (Domain based Message Authentication Reporting and Conformance) is an email validation system that prevents domains from being used for email spoofing, phishing scams, and other types of cybercrime.
The benefits of using DMARC include:
· Leveraging the existing email authentication techniques: SPF and DKIM.
· Adding a vital reporting function. For example, if a domain owner publishes a DMARC record into their DNS record, they gain an insight into who is sending messages on behalf of their domain. This exposes detailed information about the email channel and a domain owner gains control over the messages sent on their behalf.
· Protecting domains against abuse, in phishing or spoofing attacks.
It is critical as a domain owner to ensure that customers and suppliers only get emails from trusted sources who are authorized to send emails. Enabling DMARC ensures that email recipients are receiving genuine messages from your domain.
How DMARC Influences Email Deliverability and Domain Reputation
By publishing a DMARC record:
You must publish a record in the DNS record of the domain for which DMARC will be used to enable DMARC. The domain owner requests that ISPs (that support DMARC) give feedback on the communications they receive for that domain by setting up a DMARC record. This notifies recipients that the sender wants to improve email authentication.
By using the DMARC results to improve the authentication results
When a DMARC record is published, it generates essential DMARC reports that provide insight into the email channel. The DMARC reports reveal which sources and IPs send messages on a domain’s behalf. It also includes extra SPF and DKIM verification results. The domain owner can enhance the SPF and DKIM verification on these mails after reviewing the findings. For further information, please contact us. These measures improve a domain’s credibility, and ISPs may be more likely to forward messages to the receiver’s primary inbox as a result. Email deliverability increases as a result of this.
By enforcing the DMARC policy
After SPF and DKIM are properly configured, a domain owner can begin enforcing a DMARC policy. By implementing the DMARC policy, the impact of malicious messages sent on behalf of the domain is reduced, and spoofing is prevented. This shows to ISPs that a domain owner guarantees the security of the email channel and that recipients may trust messages sent from that domain. These measures improve a domain’s credibility, and ISPs may be more likely to forward messages to the receiver’s primary mailbox as a result. Email deliverability increases as a consequence of this.
